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Mind Media Awards 2021

The Mind Media Awards have been an opportunity to bring the media industry together to recognise those who have made an exceptional contribution to reducing mental health stigma.

Unfortunately, the Awards will not be going ahead this year due to the impact and uncertainty we’ve faced as an organisation brought on by the pandemic.

We know this year has been difficult for all of us. Lockdowns and restrictions have meant that people are watching more TV than ever. A vast number of us are seeing soaps and dramas featuring a mental health problem.

Our latest research shows one in five people who saw a mental health storyline realised that they had a mental health problem. We found that viewers who saw a mental health storyline then sought help for their mental health from a medical professional.

Our research shows it has never been more important for broadcasters to create accurate, sensitive storylines about mental health. That’s why our Media Advisory Service will continue to improve the quality, accuracy and sensitivity of media portrayals and reporting of mental health problems.  

We encourage media professionals to continue challenging the stereotypes that unfairly define people with mental health problems and contribute to negative public attitudes.

We will continue to support and promote media that promotes the voices of people with mental health problems. Reflecting on their achievements and everyday struggles on screen or in other media contributed to changing attitudes to mental health and is invaluable to ending mental health stigma.

Mind Media Awards 2020

We know that media stories can have a massive impact on people's mental health, prompting them to start conversations, seek help and support each other.

That's why we hold the Mind Media Awards, to recognise and celebrate the best representations of mental health across TV, radio, print and online.

This year, in place of our usual event, we're looking back at the lifetime of the awards and celebrating some of the stories that have helped shape everyone's understanding of mental health.

View our celebrated entries

Mind Media Awards 2019

Held at Queen Elizabeth Hall at London's Southbank Centre, Radio DJ, TV presenter and author Greg James hosted the 2019 Bupa Mind Media Awards.

Our judges and shortlist panels were blown away by the record number of entries from those with personal experience of mental health problems.

See our 2019 winners

Why the Mind Media Awards matter

Recent polling for Mind showed that people believe journalists have more influence over public attitudes to mental health than politicians. Where negative coverage can have a devastating effect on people's lives, accurate, positive portrayals of mental health can be a lifeline.

Julia Lamb, Media Engagement and Awards Manager, explains why we hold the Media Awards and have done for over 20 years.

Find out why the awards matter

Looking back at the Mind Media Awards

The Mind Media Awards have been running for over 20 years and have grown in profile and reach year on year.

Take a look back at the highlights, including the hosts, guests and winners and see what familiar faces you can spot.

Take a look back at previous years

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