Our strategy

Mind’s 2016-21 strategy is called ‘Building on change’.

It’s the next stage in our journey towards our ultimate ambition of support and respect for everyone with a mental health problem.

On reflection

Since launching our previous strategy in 2012 we’ve seen some significant changes in mental health. In just four years, public attitudes are improving, support is growing and mental health is high on the political agenda.

Because of Mind, millions more people have access to advice and support thanks to our information and services nationally and locally, in England and Wales.  We’re building on change, but we know there is much more to do.

People need Mind more than ever

Too many people still don’t have the things they need and deserve to stay well. And, that’s not good enough.


1 in 4 people will have a mental health problem in a year


The NHS administered 57m prescriptions in 2013, costing £262m.


Only 25% of people with mental health problems get support each year.


£600m - cuts to mental health services during the last parliament.


Around 5,140 people took their own lives in England and Wales in 2013.


50% of people wait 3 months for talking therapies

Working in partnership

Our new strategy has been created in partnership with people with experience of mental health problems – people’s experiences are the heart of everything we do.

We’ll deliver our plan in partnership with our local Mind network. Our local Minds are experts in delivering services that recognise and respond to the needs of their community.

Looking forward

Between 2016 and 2021 we’re building on change by working in the following ways.


In 2016-21 we're helping people take part in society equally.


In 2016-21 we're helping people stay well.


In 2016-21 we're giving people choice.


In 2016-21 we're improving services and support.


In 2016-21 we're making access to services equal for everyone.


In 2016-21 we're putting excellence at the heart of our organisation.

Being there for everyone who needs us

By following our strategy, together with our local Minds, we’ll be there for everyone who needs us - wherever, whoever, whatever it takes.

Read our 2016-21 strategy and find out how we’re building on change. If you’ve got any questions, send us an email.

Mental Health A-Z

Information and advice on a huge range of mental health topics

> Read our A-Z


Helping you to better understand and support people with mental health problems

> Find out more

Special offers

Check out our promotional offers on print and digital booklets, for a limited time only

> Visit our shop today