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Our approach to corporate partnerships

One of Mind's five values is 'Together: we are stronger in partnership'. Working with the private sector gives us opportunity to put that value into practice, and we are honoured by each opportunity. However, with every new partnership we always put our mission and our values first, so have some policies and principles to follow.

General principles

In general, we apply the following conditions to each of our corporate partnerships:

  • Partnering with a company does not imply Mind’s approval of any product or policies, or that Mind will advocate on their behalf. Our name or logo will not be used in any way that contradicts this principle.
  • If Mind’s logo is used, or we are being quoted, in any communications produced by a partner, then the material must be submitted to Mind in advance for approval.
  • All partnerships will require a formal agreement to be signed, e.g. a commercial participator agreement. Use of Mind’s logo is likely to incur a fee.
  • An up-front payment or minimum staff fundraising target is not required to support Mind, however a minimum income target – underwritten by the partner – is required for commercial partnerships.
  • Mind's key corporate partners are listed in our annual review.

Mind’s ethical policy

Mind won’t accept support that could compromise who we are and what we do. Mind’s corporate partnerships team complete due diligence research, to ensure any potential relationship is in accordance with our ethical policy and principles. Where there is a potential concern area (see below), the opportunity will be go through our Ethical Appraisal Process, which considers the nature of the proposed relationship and what is in the best interest for Mind and our beneficiaries.

In addition to the list of industries below, the appraisal process will consider whether a potential partner is known to discriminate against people with mental health problems; has a poor record on equality and racism; or generally has a poor ethical record.

Circumstances where there may be legitimate concern include - but are not limited to – companies that are:

  • Receiving the majority of their income from pharmaceutical companies
  • Promoting gambling or risky behaviour around money
  • Heavily promoting flexi payment schemes
  • Debt management companies
  • Welfare-to-work providers
  • Producing tobacco/nicotine products
  • Part of the alcohol industry
  • Manufacturing weapons
  • Political organisations
  • Private healthcare companies
  • Weight loss/dieting companies
  • Short-term loan providers/pay day lenders

Being on the above list doesn’t necessarily mean your company can’t work with Mind, but there will be restrictions on what we can do together.

We are committed to retaining our independent stance in relation to the use of medication so that we can continue providing a voice for people with experience of mental health problems. In order to retain this independence. Mind will not accept donations or fundraising from companies manufacturing pharmaceuticals. This policy also applies to all local Minds, as part of their affiliation agreement.

Frequently asked questions

There are a broad range of ways that we work with our partners. At a minimum we will support you to develop a fundraising plan, provide materials, regular seasonal fundraising and awareness raising ideas, updates about Mind and our work, details of ways to support your staff, and we’ll share information about the difference your support could make to Mind. To find out more about how we can support you please get in touch.

 

We aim to deliver the best partnerships for Mind and our corporate partners. In our experience, having time to plan and set up the partnership is one of the most important aspects of this. Once you decide to partner with Mind we will work with you to set a target, agree our ways of working and then introduce you to your contact in the Mind team. This can take from 4 to 8 weeks depending on the complexity of the partnership and our staff capacity at that time. Please note that brand partnerships can require a longer lead time.

While many of Mind’s services are accessed by people all over the UK, and beyond, we are registered as a charity in England and Wales only. On some occasions, when we work with partners with locations and staff across the UK, we offer them the option for staff in Scotland and Northern Ireland to fundraise for our sister charities SAMH and Inspire.

If your company’s head office is based in Scotland or Northern Ireland then we recommend contacting our sister charities.

 

The definition of pharmaceutical manufacturers does not extend to retailers such as chemists who predominantly manufacture own brand over the counter medication, unless they are significant manufacturers of pharmaceuticals associated with the treatment of mental health problems.

Companies who produce alternative remedies, for example St John's Wort, vitamins, etc, are also excluded from this policy.

While we won’t accept funds from their employer (including donations from matched fundraising initiatives), we welcome – and greatly appreciate – support from individuals working for pharmaceutical companies including donations or them taking part in events for Mind.

Staff at Mind and local Minds may not accept sponsorship or donations from pharmaceutical companies for their own events. Staff may attend conferences, seminars or other events run by other organisations that are sponsored by pharmaceutical companies, provided they don’t directly benefit financially from attendance. This means staff cannot accept fees and expenses to participate in such events.

Mind staff will not normally speak at events sponsored by pharmaceutical companies. However, Mind’s CEO will review specific requests and may approve some speaker requests.

At Mind we want our mental health training and support to be available to and benefit everyone, regardless of their employer or industry. Mind’s mental health training and consultancy and our Workplace Wellbeing Index is available to all companies, including those manufacturing pharmaceuticals.

Absolutely! We encourage all our partners to use Mind’s services to support the wellbeing of their staff, at the same time as raising vital funds to support anyone experiencing a mental health problem. Rolling out wellbeing initiatives in the workplace is a great way to complement your partnership activity with Mind, helping to raise more awareness and ensuring your staff feel able to seek support when they need it.

If you work with our partnerships team and workplace wellbeing team, you’ll have a dedicated contact in each team. All services incur a fee, even for current partners, your workplace wellbeing contact will be able to quote you prices.

Learn more about Mind’s training services and get in touch.

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