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Corporate Partnerships

Our Corporate Partnerships Team offers a unique approach to partnerships: we aim to have as big an impact on the companies we work with as they have on us as a charity.

Mental health is increasingly on the public agenda. As the leading mental health charity in England and Wales, by working with Mind you will demonstrate to your customers, staff and suppliers that your company takes mental health seriously.

We want to help you inspire and increase customer and staff engagement through our awareness raising campaigns, staff and customer fundraising, sponsorship opportunities and our bespoke workplace mental health training packages.

You can look at our strategy to see where we're headed and what we aim to achieve in the future. Click below to find out more about how you can work with our award-winning corporate partnerships team.

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Making a difference

Want to find out about some of the exciting things our partners are doing?

Our partners come up with all sorts of exciting fundraising ideas, whether it's their staff climbing mountains or by donating proceeds from a product they sell. Take a look at our current highlights below.

WHSmith

We were thrilled to be working with WHSmith for 2017 as one of their National Charity Partners for their 225th anniversary celebrations, along with Cancer Research UK and National Literacy Trust.

This major partnership comprised staff and customer fundraising, alongside invaluable volunteering and awareness raising to promote understanding of mental health.

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ODEON

Cinema group ODEON have gone to great lengths for Mind, raising over £200,000 in 2016/17. Through a combination of company initiatives and staff led fundraising, ODEON went above and beyond to get the partnership off to a flying start. They then pledged to outdo themselves in the second year of the partnership by raising £230,000.

Employees came up with a whole host of fundraising ideas, including poster sales, silver screen raffles all the way to Beauty and the Beast princess days. Their creativity knows no limits and has been at the heart of the partnership.

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Guidelines for corporate partners

One of Mind's five organisational values is 'Together: we are stronger in partnership' and Mind is working in partnership with an expanding number and variety of organisations, in order to help achieve our vision. We are increasingly looking to companies to develop partnerships that deliver income, strategic, and pro bono support for Mind whilst helping our partners meet their corporate social responsibility objectives whilst engaging employees and/or customers.

Before entering into any kind of partnership with a company, Mind needs to consider whether the nature of the business of a company is in conflict with our mission/values; or could impact negatively on perceptions of our independence; or could impact negatively on perceptions of our commitment to our mission/ values. Our approach to working with the business community needs to be constructive and collaborative whilst sensitive to these points.

Our guidelines for corporate partners

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Do you think your company could be the perfect fit for a partnership with Mind?

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