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The way you communicate can mean the difference between success and failure; plain language, avoiding jargon and using acronyms sparingly will mean your opportunity is accessible to a wide variety of people. Complicated language can feel intimidating and confuse rather than clarify your message, potentially putting people off going any further in the process.

Take time to consider how much information you need to provide, you will always need to write an opportunity description as this is your key tool to communicate information about your opportunity. You may also want to consider the following:


  • Is it necessary or helpful to write a role description outlining any skills and experience it requires? Remember; less is more, so although it’s important to include all relevant information, keep it short and succinct.
  • Will you want people to apply for a specific role or will an informal conversation be sufficient? You may find asking people to complete a simple application form helpful. (Application form: With instructions | Without instructions)
  • Where will you be promoting your opportunity? (e.g. via a website, notice board, e-bulletin or  social media) You will need to communicate in a slightly different way depending on the route you choose. We recommend using multiple routes and tweaking your communication style to suit this whilst ensuring your message remains the same.
  • Who are you aiming to communicate with? Some methods of communication or wordings will speak to specific audiences better than others.
  • When meeting with people face to face or speaking over the phone you also need to think about how you are communicating, it’s important follow the guidance above also bearing in mind you need to be responsive and connect with people on a human level. Be yourself, don’t over complicate anything and be responsive and understanding.


Creating a group agreement

If you're asking people to join a one-off focus group or discussion event, a group agreement lets everyone know where they stand and helps to create a safe space for openness and honesty. If you're setting up a regular forum, make sure you have some terms of reference in place so that expectations are clear.

With instructions | Without instructions

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