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Developing your opportunity

When you're developing an opportunity for people to influence and participate in your work, there can be a lot to think about and many bases to cover. Make sure you have already thought about the outcome you need e.g. A new service designed, recruit a new member of staff, understand an issue in more depth as well as any restrictions to how people can influence. You will need this information to help you develop a clear opportunity for people with lived experience – remember if you are not clear or don't understand limitations you can't communicate with clarity or manage expectations.

Answering these questions and using our Developing Your Opportunity tool may help you create and communicate a clear opportunity to people.

  • What do you need people to help you with?
  • Who are the right people to do this? Who is your target audience?
  • Will they be providing information to help you understand a topic or helping you create a new service?
  • People taking part will need different skills and experiences depending on the topic and what's being asked of them. What skills or experiences will people need to take part?
  • What information do you need to give people to help them understand the work and how taking part will influence this?
  • When and where is the activity taking place? This may seem simple but both location and date will affect whether someone is able to take part.


Developing your opportunity

To make sure you're taking everything into account when planning your activity, you might find this 'Developing your opportunity' template useful. It takes you through all the things you need to consider to promote your opportunity and attract the people you want to reach.

With instructions | Without instructions

Top Tips

  • Use plain English, avoid jargon and avoid acronyms.
  • Aim to include all relevant information on 1 page of A4, any more than this and people lose interest. If you need to give more information direct them to a webpage or person that can explain more.
  • Be clear about the skills and experiences you are looking for – having these listed as 4-5 bullet points makes it easier for people to see if they meet your criteria. Go to the Recruitment and selection page for more information.
  • Write a role description for all opportunities that will require several meetings or interactions. This clarifies what both parties can expect in advance and specifies skills / knowledge that is needed, this helps people to make an informed decision about taking part.

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