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McVitie’s reached millions of people in 2019 with their first Let’s Talk campaign, in aid of Mind. As well as featuring Mind’s logo on 4 million packs of biscuits, they promoted the positive message of connection and openness through a huge advertising and PR campaign - estimated to have reached 99% of the country.

We are delighted that Let’s Talk has returned in 2022, with varied promotions in all major supermarkets – both in-store and online – as well as smaller convenience grocery retailers. The autumn campaign will generate a total of £200,000 for Mind.

The campaign manifesto:

We’re on a mission to get the nation talking.

Because a simple chat is a good way to be kind to your mind.

McVitie’s has been starting conversations for decades, which is why we’re partnering with the mental health charity Mind.

We’ll be supporting Mind to ensure that everyone with a mental health problem has someone to talk to. Whether that’s through their online community Side by Side, at the end of the phone with their Infoline or through their influential campaigning groups.

Because connecting is good for us. So let’s do more of it.

Come on. Let’s talk.

Find out more about the partnership at

Top tips for talking

We know that opening up to someone isn't always easy. But starting a conversation doesn't have to be awkward, and being there for someone can make a huge difference.

  • Starting a conversation. If you're worried about a friend or colleague then simply asking them how they are feeling is a good start. You don't have to set aside hours to chat and it doesn't need to be formal, or even face-to-face. Often people find it easier to talk while doing something else – like on a walk or while cooking, or watching TV.
  • What should I say? The most important thing to remember is that you don't need to be an expert. Your friend doesn't expect you to solve their problems, just being there will mean a lot. Take the lead and ask questions – don't be afraid to ask how they've been.
  • What shouldn't I say? If someone has opened up to you try not to brush their problems under the carpet and avoid clichés like 'it'll pass' or 'what have you got to be depressed about'.
  • Listen. Listening without judging can be as important and significant as talking. The fear of being judged is a huge barrier for many people speaking out about mental health. You might not understand what they're going through but that's ok.
  • Support. If someone tells you they're struggling there are professional support options out there. Reassure your friend that it's ok to ask for help. You might want to help with seeking support too- going along to a GP appointment or looking up information online.

Other ways to get involved

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