In July 2020, the F1 team, McLaren Racing, announced a partnership with Mind as part of their support for Formula 1’s #WeRaceAsOne campaign, aimed at supporting those most affected and in need as a result of the coronavirus (covid-19) pandemic.
McLaren will support Mind in conjunction with Formula 1’s choice of global charity for the #WeRaceAsOne campaign. The partnership stems from McLaren’s increased focus on mental health as part of its overall health and wellbeing programme. As a team in a high-performance environment at the peak of motorsport, mental health and wellbeing is a key priority.
As part of the collaboration, for the rest of the 2020 Formula 1 season the Mind logo featured on the MCL35 engine covers, pit crew helmets and on the helmet visors of McLaren F1 drivers, Lando Norris and Carlos Sainz.
The partnership has raised money through the sale of exclusive #WeRaceAsOne merchandise, and some hugely successful prize draws, where fans had the opportunity to win some incredible unique prizes. At the start of October 2020 McLaren announced they had already raised £190,000 for Mind.
In addition to raising huge sums for Mind, McLaren have been spreading awareness of mental health and wellbeing through their global audience, including a video where four team members talked about their experience of being quarantined in Australia.
Zak Brown, CEO, McLaren Racing, said:
“McLaren Racing is delighted to be collaborating with Mind as part of our support for the #WeRaceAsOne campaign. Mind is an important and considered choice of charity, as McLaren is conscious of the significance of mental health during these unprecedented times. We’re proud to welcome Mind as our chosen UK charity for the #WeRaceAsOne campaign and hope we can work together with our fans in supporting a great cause.”
Emma Ihsan, Head of Corporate Partnerships, Mind said:
“We are delighted that McLaren has chosen to support Mind for the duration of the season, and we are incredibly grateful to have this opportunity to raise vital funds and awareness.
“The pandemic has had such a devastating effect on the nation’s mental health, and those of us who were already experiencing mental health problems have seen many of the usual support services reduce or disappear. It is so important, especially in these unbelievably difficult times, that people are able to get the right support they need to see them through.
“The funds and awareness generated through this partnership will enable us to continue to provide advice, information and support so that no one has to face their mental health problem alone.”