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Mind is delighted to partner with Europe’s largest online beauty retailer, Feelunique, since 2018. Since the beginning of the partnership, Feelunique have supported Mind through staff fundraising and the creation of various brand new products.

Joel Palix, CEO of Feelunique, said: “I am proud to announce this partnership with Mind, a charity we believe is doing extremely important work in today’s society and recognising that mental illness is as real as any physical illness. The association between the beauty industry and mental wellbeing is highly relevant. At Feelunique, we believe that beauty is as much inside as outside and that our industry has a responsibility to dispel the myths – particularly amongst young people – that beauty is only skin deep. We believe Feelunique, with the reach that we have through our online community, will not only be able to help raise funds, but also awareness."

In February 2019 Feelunique launched the Treat Yourself Edit, a collection of products for the ultimate self-pampering ritual along with our ‘5 Ways to Wellbeing’ flip book, all designed in collaboration with the illustrator and self-care advocate Stacie Swift. £3 from each box sold was donated to Mind.

In May 2019 Feelunique launched Hello Sunshine Box, a curated edit of products to make the most of the sunshine, stimulate your senses and feel super-energised, with £3 of each box sold donated to Mind. Designed in collaboration with Stacie Swift, the box also includes a ‘5 Ways to Get Moving, Get Outside and Feel Better’ flip book.

Feelunique have also launched the #openupformind campaign to inspire more conversation around mental health, because opening up to someone gives us the space to talk about things that are more than skin deep.

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