Mind, along with Rethink Mental Illness, is a partner in Time to Change, England's most ambitious campaign to end the stigma and discrimination faced by people who experience mental health problems.
Stigma and discrimination ruin lives. They deny people with mental health problems the opportunity to live their lives to the full. They deny people relationships, work, education, hope and the chance to live an ordinary life that others take for granted.
This multi-faceted campaign includes a high-profile anti-stigma campaign; targeted work with organisations, young people and African and Caribbean communities; a network of grassroots activists combating discrimination; and a pilot scheme working with mental health professionals and attitudes towards mental health.
Time to Change is shown to be having a positive impact on public attitudes and behaviour towards people with mental health problems. Since Time to Change began in 2007, there has been an overall 8.3% improvement in public attitudes.
Time to Change's current campaign ‘It's the small things’ aims to encourage people to share the small things that they've done to support a friend, or something that a friend has done for them.