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The 'Mind 11' highlights

We've worked in partnership with the English Football League (EFL) since 2018 to raise awareness of mental health. This has included improving the approach to mental health in football, and raising vital funds to support our life-changing work.

The end of the 2021/22 season was also the final whistle for the ground-breaking ‘On your Side’ partnership.

The 4 years of the partnership have seen some fantastic moments and huge milestones reached. Clubs, players, staff, and fans pulled out all the stops to support us. We’ve seen signs of real cultural change, and some great results that demonstrate the positive impact of the partnership.

Behind the highlights

Here are just a few of the highlights from our amazing partnership:

  • In a first for English football, Mind’s logo and squiggle featured on the back of players’ shirts at over 7,000 EFL matches. Together, we reached more than 18 million people each year in stadiums, on TV and through social media.
  • Fans have supported the partnership by raising hundreds of thousands of pounds to fund Mind’s life-changing services. They did this through events, bucket collections at 93 dedicated match days, individual sponsored challenges, and charity football tournaments.
  • Working closely with our local Minds, we’ve trained over 2,600 staff at EFL Clubs in mental health awareness. 98% of staff fed back that the training had changed their attitudes and beliefs about mental health.
  • More than 5,800 people took part in our ‘Get Set to Go’ programme, which encouraged people with mental health problems to get physically active.

“We’re tremendously proud of all that we’ve achieved together with the EFL over the past four seasons. We know the power that football has to create change, not least around mental health. For many people the On Your Side partnership has not only been life-changing but life-saving.”

Paul Farmer - Mind CEO

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