What is #TakeOffTheTape and why is it making people reveal their deepest worries online?
UPDATE: We've seen #TakeOffTheTape in the NME, the Star, Glamour magazine and on billboards up and down the country. It looks like the brilliant #TakeOffTheTape participants have reached over 8 million people so far. And it's still going! Join the movement that's calling time on our bottled-up worries - Take Off The Tape today.
It started with a trickle but became a deluge. People everywhere, including SkyTV Fortitude actor Nicholas Pinnock and X Factor star Frankie Cocozza, have started taking on a challenge to open up about what makes us worried, stressed or anxious - by posting a revealing selfie on social media.
The #TakeOffTheTape campaign aims to challenge our ‘stiff upper lip’ culture by asking people to write down what’s really going on in their head on some tape, post a selfie with the tape over their mouth (safely!), and make a donation to mental health charity Mind.
It was created by MEC for Mind to help tackle the problem of bottled-up stress and anxiety. Despite the increasing focus on mental health these days, younger people are still hiding their true feelings. Four in five under-35 year olds say they put on a brave face when they are anxious. Perhaps most shockingly, a quarter of under-35s feel that showing their emotions is a sign of weakness.
#TakeOffTheTape aims to break that pattern by using a social media challenge, seen in campaigns like #nomakeupselfie - this time for the cause of better mental health.
People are posting on Facebook, Instagram, Twitter - everywhere!
As more people take part it is hoped that the trend will spread far and wide, so that future generations no longer feel that ‘showing emotions is a sign of weakness’ - instead talking about what makes them anxious and approaching organisations like Mind for information and support.
Support Mind’s #TakeOffTheTape campaign - read the ‘how to’ guide here or text TAPE to 70660 to give £3 now. (Text costs £3 plus your standard network charge. Mind receives 100% of your donation. Obtain bill payers permission. Customer care 020 8215 2243.)