We’re partnering with McVitie's on a joint mission to get the nation talking; because a simple chat (over a biccie) is a great way to be kind to your mind. The ‘Let’s Talk’ campaign will be encouraging conversation and social connection up and down the country to help boost our wellbeing.
Over 4 million packs of McVitie's biscuits are being sold in aid of Mind in all major supermarkets with our logo on pack, exclusively in Tesco. McVitie's are donating £150,000 to Mind to support the Time to Change campaign that we run with ReThink Mental Illness. The donation will contribute to eight new Time to Change Hubs and training 400 new Time to Change champions to help improve attitudes towards people experiencing mental health problems in their communities.
McVitie's' parent brand, pladis, who also own brand such as Carrs and go ahead!, have been working with us for several years on their commitment to support the mental health and wellbeing of their 4,600 staff with their Positive Minds programme which includes 120 mental health ambassadors. Plus we’re training all pladis line managers in mental health awareness by the end of 2019.
Find out more about the partnership at mcvities.org.uk/letstalk