Why Livedexperienceinfluenceparticipationtoolkit Jigsaw S Rgb


One of the most powerful ways of maximising the impact of campaigns is to involve experts by experience.

The most compelling example of this is Time to Change, a campaign run by Mind and Rethink Mental Illness to challenge stigma and discrimination around mental health. It has a network of ‘Champions’ – people with lived experience of mental health problems who campaign to end discrimination in their communities.

On a national scale, the project recruits Champions to develop marketing strategies and advertising campaigns, and many have appeared on television and radio to talk about the impact of stigma and discrimination.

On a local scale, Champions have been involved in a range of events to help shape, develop and improve services, as well as to challenge stigma and discrimination.

Case study

In February 2016, Champions in Norwich were involved in planning and delivering a regional Time to Change Champions’ Celebration. These events provide an opportunity for Champions from across the region to network and share skills. Read more…

Mental Health A-Z

Information and advice on a huge range of mental health topics

> Read our A-Z


Helping you to better understand and support people with mental health problems

> Find out more

Special offers

Check out our promotional offers on print and digital booklets, for a limited time only

> Visit our shop today