Landsec provide out of home for World Mental Health Day 2025
Landsec and Mind have partnered to raise awareness of mental health across Landsec’s retail destinations throughout the year.
Reflecting Landsec’s Live Well mission, the partnership promotes year-round wellbeing support for customers by giving a platform to Mind’s campaigns.
As one of the UK’s leading real estate companies, Landsec’s nationwide reach makes it the perfect platform to share Mind’s vital message and resources.
How Landsec is supporting Mind
- Significant awareness boost: Landsec’s nationwide campaign amplified Mind’s message to millions of shoppers, greatly expanding Mind’s reach and visibility.
- Stronger public engagement: The interactive installations encouraged people to pause, reflect, and connect with Mind’s resources, driving greater engagement with mental health information and services.
How Mind is supporting Landsec
- Enhanced brand reputation and authenticity: Demonstrated Landsec’s genuine commitment to supporting mental wellbeing, strengthening its brand as a socially responsible business. ·
- Increased visitor engagement: Created meaningful, positive interactions with shoppers across major retail destinations, enhancing the customer experience and emotional connection to Landsec sites.
Our story so far
For World Mental Health Day, Landsec supported Mind by providing creative development and production of adverts, selfie installations, mirrors and floor stickers across 16 major retail destinations – including Bluewater Kent, Westgate Oxford and St Davids Cardiff – all at no cost to Mind.
The campaign encouraged shoppers to take a moment to pause and signposted them to Mind’s mental health information and support. For Landsec, it offered an authentic way to engage visitors at their sites and highlight their commitment to mental wellbeing whilst providing support signposting to those who may be in a Mental Health crisis.
Together, Landsec and Mind showed how creative collaboration can make a powerful difference for mental health.
"Our partnership with Mind underscores Landsec’s commitment to supporting positive mental wellbeing across our retail portfolio.
"Together, we are strengthening awareness, promoting positive wellbeing and providing clear signposting for individuals who may be in crisis.
"With an annual footfall of 152 million and a consumer reach of one in four people in the UK for the whole portfolio, this collaboration enables meaningful impact at scale."
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