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Awarded to a print or online magazine or newspaper that demonstrate commitment to reducing stigma around and/or raising awareness of mental health issues through a campaign, series of features or range of coverage across the year - excluding specialist mental health publications.

Winner: Veterans in Crisis

JPIMedia Investigations

Veterans in Crisis began in July 2018 to highlight a lack of government support for British ex-service personnel experiencing post-traumatic stress disorder, anxiety and depression.

Throughout the investigation veterans open up to the JPIMedia Investigations team about their mental health and families share being left devastated by suicide. It brings to light stalled NHS suicide prevention plans and Government rows about whether to monitor suicide rates among veterans, with campaigners arguing that these figures are vital in building treatment and support services.

Shortlisted entries

Happiful Magazine

Memiah Ltd

Happiful Magazine is on a mission to create a healthier, happier and more sustainable society, and to challenge the stigma around mental health. Happiful gives a voice to people who are passionate about sharing their experiences and shares ways to seek support. Over the past year they've covered a range of topics including anxiety, schizoaffective disorder, post-traumatic stress disorder, alcohol addiction, borderline personality disorder, psychosis and maternal mental health.

Lonely Girls' Club


In 2019 Refinery29 launched Lonely Girls' Club, opening the door for women to talk about their experiences of feeling alone. The publication includes the stories of women isolated due to health conditions, bad relationships, motherhood or thanks to social media. Lonely Girls' Club was designed to be inclusive – from teenage girls to women in their 90s – to prove isolation should not be a taboo.

The Daily Telegraph Duty of Care Campaign

The Daily Telegraph

The Duty of Care campaign was launched in June 2018 to secure better protection for children from online harms. Over 13 months, the newspaper published new research linking children's use of social media and gaming to grooming, cyberbullying, self-harm, sexting and addiction, which linked to an increased rate of depression and anxiety. It highlights how the tech giants cynically target children by using addictive "hooks" to keep them online.

Where's Your Head At?

Bauer Media

Bauer Media united with brands Heat and Grazia to ensure parity of treatment for mental and physical health in UK workplaces and colleges. Bauer's research found that 53% of people experienced a mental health problem in the past year and, of those who needed time off, half told their bosses it was for a different reason. The Where's Your Head At? campaign opened up the conversation in offices and industry, shattering the taboo of discussing mental health at work.

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