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Using social media

Social media is a great way to share your fundraising page with friends and family. We’ve pulled together this guide to help you use social media to shout about your challenge and get the donations rolling in. On this page you'll find:

Top tips

Make use of different platforms

Facebook, Instagram, WhatsApp, X/Twitter, TikTok, Snapchat or email – there’s lots of places to share your page. Whichever you choose, make sure to let your friends, family and followers know that you’re doing something amazing.

Create urgency

When you post about your fundraising, try to give people a reason to sponsor you there and then, rather than holding back. Why not ask your friends to donate by a certain date, like your birthday?

Create momentum

Post every few days, or as often as you can. Create a buzz around your fundraising campaign. Keep everyone updated with your training progress and don’t forget to share training photos too.

Use hooks

You can create ‘hooks’ or specific asks for your supporters. For example, you can use fundraising targets or training milestones.

Create a hashtag

Hashtags can help build awareness for your challenge. Choose something that’s a little different and will get people’s interest. Some of our favourites are #MarathonMeera, #WillTheWarrior and #MindfulMary.

Ask others to share

Ask your friends and family to share your fundraising page and story. The more people who see it, the more donations you’re likely to get.

Use visuals

We’ve got gifs and graphics for you to use when promoting your fundraising. Take a look at our shareable assets.

Template posts

Getting started

  • For your first post, tell people what you’re doing and let them know you’d be really grateful for a few donations to get you off to a flying start.
  • Thank people publicly for their donation. This creates positivity and draws attention to your fundraising. For example, “Big thanks to Jen, Sunita and David for their donations – I’m now at £20. Thanks everyone for your support. It means a lot”. You could do this every week or so, depending on how often you’re getting donations.

Remember to add the link to your fundraising page to each post!

Talk about Mind

“I’m taking part in [event] on [date] for Mind. Sponsor me and you’ll be joining the fight for mental health. Your money will help Mind make sure everyone with a mental health problem gets the support and respect they deserve.”

“1 in 4 of us have a mental health problem – but most of us don’t get the support that we need. This has to change. Everyone with a mental health problem deserves support and respect. That’s why I’m raising money for Mind. Donate today at [link].”

“Mental health isn’t hidden anymore. It’s on the front pages, at the dinner table – we’re becoming more and more honest about it. But there’s still so much more that needs to be done. That’s why I’m raising money for Mind to make sure things keep getting better. Support me today at [link].”

“Across England and Wales, people just don’t get the support they need when it comes to mental health. It can make getting the right information really hard. That’s why I’m raising money for Mind – their Info and Legal lines are crucial sources of information for people dealing with a mental health problem. Support me today at [link].”

“The cost of living crisis is enormous. It’s going to put a massive strain on everyone’s mental health in the coming months. Mind are here help people through it with vital information all while pushing the Government to give people the support they need. Help me keep them going today at [link].”

The mental health system in England and Wales just isn’t working right now. It’s overstretched, underfunded and people aren’t getting the support that they need. Mind is always pushing for a better system that works for everyone. That’s why I’m raising money for them. Donate today at [link].”

Where does the money go?

We’ve got facts and figures on how your fundraising helps us fight for mental health. You can use these to show your friends and family how important every pound is to us.

See how we use donations

Using milestones

  • Post every so often asking people to get you to a fundraising target.
    • For example, “Thanks everyone for helping me reach £150. Can anyone help me get to £200?”
  • Use your training milestones to remind people about the effort you’re putting in.
    • For example, “Just back from a 10k training run, the furthest I’ve ever run. Thanks so much for your support – it’s really helping my legs to keep going! If anyone else is able to sponsor me, I’d be really grateful.”
  • It’s good to ask for donations around payday, or the end of the month.
    • You don’t have to hide this – you can say something like “Since it’s payday, can anyone spare a pound or two to support my skydive? Thanks to everyone who has helped me to raise £400 so far. I’d be super grateful if you could help me get to £500.”
  • In the run-up to your event, remind people what you’re doing and why you’re fundraising for Mind. For example:
    • “I can’t believe I’ll be running 26.2 miles this time next week. Thanks to everyone who has helped me raise £600 so far. If anyone else can help, I’d be really grateful for whatever you can spare.”
    • “A week today is the big day. I’ll be cycling from London to Brighton for Mind. Here’s a reminder of why I’m doing this [link to page]. I’d be so grateful for any support you can give.”
    • “Tomorrow is the big day. I’m really nervous. Thank you so much to everyone who has helped me raise £700. I’d be really grateful for any last minute donations.”
    • “I did it! I can’t believe I ran a half marathon, while raising £800 for Mind. I’d be so grateful for any donations.” Remember to include a photo with your medal!

Make your posts personal

  • If you have any funny stories, or anything significant happened during your training or event preparation, share it with your friends and family.
  • Photos or videos really bring your journey to life. You don’t need fancy equipment or editing skills – just use your phone.
  • If you can, share your personal connection to Mind and why you wanted to fundraise in the first place.

Social media etiquette

Focus on people you know. You’ll be much more successful if you concentrate on asking friends and family for support, rather than people you don’t know.

We wouldn’t generally recommend asking celebrities for support. They get so many requests and are unlikely to be able to help. In our experience, targeting them very rarely works.

If you do want to contact celebrities or people you don’t know, we’d recommend a personalised message or DM rather than ‘spamming’ many people with the same message. Please always approach people respectfully.

We’d also appreciate it if you avoid tagging @mindcharity into these tweets or messages asking for support. These can quickly fill up our feeds and make it harder to spot messages from people asking for mental health help or support.

Shareable assets

We've created some social media stickers and gifs for you to use and share.

Instagram gifs

To help you get the message out there, we have created Instagram gifs for you to use on your stories. Just search '#TeamMind' on Instagram and add the sticker to your post. Simple!

Instagram posts

We also have some images you can use for your Instagram posts. Just choose the style and colour you'd like to use.

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