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Our social media community guidelines

Our social media channels are a place for us to:

  • offer support
  • educate people about mental health
  • campaign for a better mental health system

They’re also a place for our supporters to share their experiences and talk about mental health.

So it’s important that we keep these channels as safe as possible – for both you and our team of moderators. In our comments sections, people should feel safe to open up and be themselves.

Commenting on our posts

 Please follow these guidelines:

  • Be respectful of others, their opinions and identities.
  • Debate ideas, kindly, but don’t attack the individual.
  • Do not post content that is discriminatory, obscene, inflammatory, harassing, hateful, threatening, profane or personally abusive.
  • Do not post anything that could be libellous or defamatory. If an accusation is made against a named person, for example a member of staff at a service, we will hide it. If you have a complaint, please send it [email protected].
  • If you’re talking about self-harm or suicide, please avoid any explicit details about methods – this can be very triggering for others.
  • Don’t post adverts for commercial products or services.
  • Do not post repeatedly about issues that are off-topic i.e. spam.

What do we mean by discriminatory content?

We won’t tolerate content that is:

  • ableist
  • ageist
  • antisemitic
  • biphobic
  • homophobic
  • Islamophobic
  • racist
  • sexist
  • transphobic
  • xenophobic
  • or hateful in any other way

Even if a comment is not intended to be any of these things, if someone takes offence, their feelings are valid. We will decide whether a comment falls into any of these categories and our decision on whether to hide it or not is final.

Deleting and hiding comments

To keep the comments section safe, we sometimes hide or delete comments that break any of the rules above.

On Facebook we use filters to automatically hide obscenities.

We do our best to hide harmful comments as quickly as possible, but we review thousands of comments a week, and sometimes it may take us a few hours to moderate a comment.

Blocking people

On rare occasions, we may block users from our pages. Before we do this, we’ll give you plenty of warning and explain why we’re considering blocking you. If your comments don’t change after this warning, we may block you.

If you’ve been blocked and would like to appeal this decision, please email [email protected] .

How we moderate

Our Facebook, X, Instagram, LinkedIn and TikTok channels are moderated daily all year round, with reduced hours on weekends and bank holidays.

If you have questions, or need support or guidance, we always aim to respond. If you see something that doesn't seem right, or that makes you feel uncomfortable, do try and make us aware if you feel able to do so.

Our channels aren’t a crisis service, and we may take a few days to respond to you. If you need urgent support, please visit the ‘Get help now’ area of our website.

Our social media community guidelines

Our social media channels are a place for us to:

  • Offer support
  • Educate people about mental health
  • Campaign for a better mental health system

They’re also a place for our supporters to share their experiences and talk about mental health.

So it’s important that we keep these channels as safe as possible – for both you and our team of moderators. In our comments sections, people should feel safe to open up and be themselves.

Our official social media profiles

You can find Mind on the following social media platforms:

We still have an account on X, but we do not use it to post any more.

Commenting on our posts

Please follow these guidelines:

  • Be respectful of others, their opinions and identities
  • Debate ideas kindly, but don’t attack the individual.
  • Do not post anything that could be libellous or defamatory. If you make an accusation against a named person, for example a member of staff at a service, we will hide it. If you have a complaint, please send it [email protected].
  • If you're talking about self-harm or suicide, please don’t share details about how. This can be upsetting for others.
  • Don’t post adverts for commercial products or services.
  • Do not post repeatedly about issues that are off-topic, i.e. spam.

Do not post content that is:

  • Discriminatory 
  • Obscene 
  • Inflammatory 
  • Harassing 
  • Hateful 
  • Threatening 
  • Profane 
  • Abusive

What do we mean by discriminatory content?

We won’t tolerate content that is:

  • Ableist
  • Ageist
  • Antisemitic
  • Biphobic
  • Homophobic
  • Islamophobic
  • Racist
  • Sexist
  • Transphobic
  • Xenophobic
  • Hateful in any other way

Even if a comment is not intended to be any of these things, if someone takes offence, their feelings are valid. We will decide whether a comment falls into any of these categories. Our decision on whether to hide it or not is final.

Deleting and hiding comments

To keep the comments section safe, we sometimes hide or delete comments that break any of the rules above.

On Facebook we use filters to automatically hide obscenities.

We try to hide harmful comments as quickly as we can. But we look at thousands of comments each week, so sometimes it might take a few hours.

Blocking people

On rare occasions, we may block users from our pages. Before we do this, we’ll give you plenty of warning and explain why we’re considering blocking you. If your comments don’t change after this warning, we may block you.

If we’ve blocked you and you want to ask us to change that, please email: [email protected]

How we moderate

We check our Facebook, X, Instagram, LinkedIn and TikTok pages every day, all year round. On weekends and bank holidays, we check them less often.

If you have questions, or need support or guidance, we always aim to respond. If you see something that feels wrong or makes you uncomfortable, please let us know if you feel able to.

Our channels aren’t a crisis service, and we may take a few days to respond to you. If you need urgent support, please visit the ‘Get help now’ area of our website.

Other ways to get involved

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