Styleguide FOR


Capitalisation can make a difference to people's understanding, and also affects readability. We follow these conventions to ensure our content is consistent and smooth to read.

Use sentence case in all headings, for example:

  • What is stress?

Use title case in campaign and conference names, for example:

  • Taking Care of Business

Don't capitalise job titles, for example:

  • doctor
  • nurse
  • community mental health nurse
  • social worker
  • psychiatrist

Don't capitalise the names of teams, for example:

  • community mental health team

Don't capitalise the names of orders or types of treatment, for example:

  • community treatment order
  • supervised community treatment
  • cognitive behavioural therapy

Don't capitalise diagnoses, for example:

  • generalised anxiety disorder
  • post-traumatic stress disorder (PTSD)

Mind Infoline has a capital I.

We use sentence case for BME, like this:

  • People who belong to Black and minority ethnic (BME) groups