Styleguide FOR mind.org.uk

Blue is synonymous with our brand - it unites everything we do. Mind Blue and White are our two primary colours. These colours should be used across all communications. Each colour is shown with print and digital information, so that you can use them across any format.

Primary palette

Our core colours are blue and white. These are the colours we’re best known for. So blue and white should be your default colour combination.

Mind blue and white are used consistently as background colours, with the blue also used for primary information markers.

Supporting colours

The secondary palette consists of five supporting colours that can be used across the whole organisation. These colours have been designed to work with our core Mind Blue and White. Always use these secondary colours in combination with the primary palette. They should never be used solely in combination with each other