Partner with Mind

Mental health is the highest on the public agenda that it's ever been so there has never been a better time to show your company's commitment to better mental health for everyone.

By partnering with Mind, you are showing that you are passionate about breaking down the stigma around mental health and ensuring that nobody with a mental health problem has to cope alone. 

We value each and every one of our corporate partners. Because of this, we want to make the experience as meaningful for you and your employees as it is for us and the people who use our services.

Get in touch!

We deliver outstanding corporate partnerships

We’re proud to partner with a number of companies from a wide range of industries.

We have the experience to create long term strategic partnerships that meet your aims – addressing both your corporate responsibility agenda and your wider business needs. 

We deliver great fundraising, volunteering and sponsorship opportunities and our experienced account managers will provide innovative ways to fundraise and engage your workforce.  

In addition, we can support your staff's mental health through our training and consultancy service and help you to make your workplace more mentally healthy - increasing productivity and saving money. 

We can create an integrated partnership which involves a mix of one or more of the specific areas below:

Charity of the Year (COTY) and staff fundraising

Our corporate supporters find that fundraising for Mind is a great way of motivating staff, encouraging creativity, improving communications and promoting team-building. It also helps to project a positive corporate image and demonstrates their commitment to tackling and supporting mental health issues to staff, customers and business partners. Read more about some of our COTY partnerships:

We create tailored partnerships. Our experienced account managers will support you all the way with fundraising resources and tips to maximise staff engagement and we do our best to attract positive media coverage.

We have places in all major challenge events up and down the country, from the London Marathon to the Great North Swim.  Or for a bit of fun, you could try a Superhero Run or Fright Hike.

Cause-related marketing: Sponsorship and other brand activity

More people turn to Mind than any other mental health charity and Mind’s profile is growing at an amazing rate.  In 2016, over 16 million people came to our website for information. More organisations want to publicly demonstrate their support with Mind. 

Sponsorship opportunities

They are a wide choice of sponsorship opportunities to gain the benefits of associating with Mind such as enhanced corporate image, which will show your customers and staff that your organisation cares about mental health. For example:

Mind Media Awards

Sponsor one of the Mind Media Awards and be part of the real story, recognising the outstanding work of those who have given a voice to people with mental health problems. Benefits include:

  • Raise brand awareness and associate with an event attended by all leading media organisations
  • Celebrity supporters in attendance
  • Excellent corporate hospitality and networking opportunities.

Our Information Guides

Sponsor one of our titles in our award winning booklet series.  We produce a range of 75 titles and distribute over 300,000 publications each year for wide and specific audiences. For example, in partnership with the Royal Bank of Scotland group, we produced information leaflets about money and mental health that will be sent to every GP surgery, Primary Care Trust, NHS manager and local Mind in England and Wales. 

On-pack or online brand activity

Associating with Mind on-pack or online is a great way to increase brand consideration and help increase sales at specific times. All you need to do is select the right product, agree a marketing plan with us, and donate a stated amount of the sale price to Mind which will enhance its appeal to the customer. Other benefits include:

  • Stand out from the competition and own our cause in your customers' minds
  • Attract new customers and enhance loyalty with existing customers
  • A great way to create publicity when launching a new product or variant

Research by Business in the Community showed that 61% of people are more likely to purchase a product with a donation. Our experienced team will work with you to create a bespoke campaign to achieve your business and CSR objectives.

 Summary of partnership benefits:

  • Experienced account managers – Our team of account managers offer a wealth of experience in all areas of corporate partnerships, from employee fundraising to cause-related marketing activity
  • Mental health expertise – Mental ill health costs UK businesses £26 billion each year.  We deliver expert mental health training and consultancy. Our Taking Care of Business campaign can help you build a mentally healthy workplace – benefitting you, your staff and your business performance
  • Profile - Your company will be seen to be supporting Mind at a time when mental health is increasingly on the public's agenda, improving your brand reputation and giving you market differentiation
  • PR and social media - Support from our dedicated press team maximising exposure of our partnership in the media 
  • Branding - Extensive brand exposure to our shared audiences - our website currently receives over 16 million visits annually
  • Staff Engagement – places for employees at challenge events up and down the country as well as places in all major fundraising races and challenges.
Get in touch!

Societe Generale fundraisers

Societe Generale Umbraco Image

Addleshaw Goddard bake sales

Mind Cakes at Addleshaw Goddard Event

DVLA runners for Mind

DVLA Image Umbraco

What we deliver

  • We create long term strategic partnerships.
  • We deliver great fundraising, volunteering and sponsorship opportunities.
  • Our experienced account managers provide innovative ways to engage your workforce.  
  • We can support your staff's mental health through our training and consultancy service.
  • We create tailored partnerships that can include: staff fundraising, cause-related marketing, sponsorship opportunities and Charity of the Year. 
  • Our media and comms teams will maximise the exposure of partnerships through press, social media and digital platforms.

Charity of the Year (COTY)

As your chosen COTY, we'll work with you to create a long term and strategic partnership, addressing both your corporate responsibilities and wider business needs. 

Find out more about our COTY partnerships and some of the work we've achieved: Deloitte and Societe Generale.

Enquire about our COTY partnership

Fundraising and volunteering

Fundraising for Mind is a great way of motivating your staff, encouraging creativity, improving communications and promoting team-building.

Through volunteering, our partners feel closely involved in our work and gain first-hand experience in supporting people with mental health problems.

View upcoming fundraising events

Commerical Partnerships

Add value to your brand by partnering with Mind. Our award winning commercial partnerships speak to customers and staff, raising the profile of mental health and promoting wellbeing.]

Mental health is important to everybody, by sponsoring the Mind Media Awards, aligning a product with Mind or encouraging your customers to join in a campaign for better mental health, you will  increase your customer goodwill and make a real difference.

Vmg Horz Logo Light Bkgrd

We’re proud to support the Mind Media Awards, celebrating those that challenge the status quo and bring mental health issues out into the open.

“Since our people selected Mind as one of our National Charity Partners in June 2013, we’ve seen a fantastic level of engagement, from fundraising, pro bono to volunteering.

Our CEO David Sproul signed the Time to Change pledge in October 2013, acknowledging the importance of talking about mental health and being aware of the needs of friends and colleagues. This has really inspired our people to share their stories and to talk much more openly about the topic of mental health.”

Jess Reddy, Deloitte

Contact our team today!

Do you think your company could be the perfect fit for a partnership with Mind? 

For more information and to discuss opportunities get in touch with our friendly team today!

Contact us

Mental Health A-Z

Information and advice on a huge range of mental health topics

> Read our A-Z


Helping you to better understand and support people with mental health problems

> Find out more

Special offers

Check out our promotional offers on print and digital booklets, for a limited time only

> Visit our shop today