Cause-related marketing

Customer engagement through cause-related marketing is a great way of promoting a product or service by offering the opportunity to support Mind at point of purchase.   All you need to do is select the right product, agree a marketing plan with us, and donate a stated percentage of the sale price to Mind, enhancing its appeal to the customer.

Partnering with Mind can help to build brand awareness , grow client and customer relationships, and increase sales.

Our experienced team will work with you to create a bespoke campaign to engage customers, helping you to stand out from the crowd.

In 2012 Waterstones supported Mind through the sale of their Christmas card range.  They donated 20% of the sale price of each pack of charity cards, which was split equally between Mind, WaterAid, Whizz-Kids and Macmillan Cancer Support.

Why partner with Mind?

As the leading mental health charity in England and Wales, Mind supports the one in four people who experience a mental health problem in any one year. Mental health is increasingly on the public agenda – more people in the public eye, from celebrities to MPs, are talking openly about their own mental health problems. This is great news but there’s still so much more to do – this is where you come in.

Do contact us for further information about how to launch a cause-related campaign.


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