Feelunique

Mind has been happy to partner with Feelunique, Europe’s biggest online beauty retailer, since 2018. Since the start of the partnership, Feelunique has supported Mind through staff fundraising and by creating new products.

Joel Palix, CEO of Feelunique, said: “I am proud to announce this partnership with Mind, a charity we believe is doing extremely important work in today’s society and recognising that mental illness is as real as any physical illness. The association between the beauty industry and mental wellbeing is highly relevant. At Feelunique, we believe that beauty is as much inside as outside and that our industry has a responsibility to dispel the myths – particularly amongst young people – that beauty is only skin deep. We believe Feelunique, with the reach that we have through our online community, will not only be able to help raise funds, but also awareness."

In February 2019, Feelunique launched the Treat Yourself Edit, a collection of self-care products, along with our 5 Ways to Wellbeing flip book, created with illustrator Stacie Swift. £3 from each box sold was donated to Mind.

In May 2019, they launched the Hello Sunshine Box, filled with products to enjoy the sunshine and feel energised. £3 from each box was donated to Mind, and it also included a 5 Ways to Get Moving, Get Outside and Feel Better flip book.

Feelunique also started the #openupformind campaign to encourage conversations about mental health, reminding us that talking to someone helps us open up about deeper issues.