Since 2018, luxury skincare, beauty and spa brand Temple Spa have been running an October promotion in aid of Mind. Each year they set more ambitious targets, and surpass them. In 2020 they raised £134,000, bringing the total raised in three years to over £300,000!
The month long campaign raised funds through two products, their best-selling Repose Night Cream, which was BOGOF during the campaign, with each sale generating a £6 donation. Plus a bespoke, limited edition, ‘With You in Mind’ gift set, which was also discounted throughout October.
As well as involvement from influencers and celebrities, like Mind ambassador Frankie Bridge, we were proud to share the experiences of Temple Spa staff, including their founder, through guest blogs on Mind’s website.
The partnership has also involved sharing wellbeing resources with staff and customers, encouraging people to talk openly about mental health, and posts on Mind and Temple Spa’s social channels encouraging people to speak about their mental health and learn about self-care.