Senior Communications and Marketing Officer
About the role
We’re Mind, the leading mental health charity. We won’t give up until everyone experiencing a mental health problem gets support and respect. We provide advice and support to empower anybody experiencing a mental health problem and we campaign to improve services, raise awareness and promote understanding.
We work in England and Wales, have a chain of around 150 shops and coordinate a network of over 130 local Minds, independent charities.
The Communications and Marketing team’s purpose is to lifts Mind’s brand, tell our story in a planned, and audience driven way and deliver strategic, life changing communications.
Joining us as a Senior Communications and Marketing Officer, you will develop and lead the delivery of agreed communications and marketing activities that contribute to achieving our charitable aims to reach people with mental health problems, whilst ensuring these are audience led, framing messaging and marketing activity to achieve the most impact.
This role will be responsible for leading communications and marketing across two current funded programmes: Investing in Mental Health and Our Blue Light. You will work closely and in collaboration with colleagues across Mind, funders and partners, guiding how we reach the target audience with tried and tested messaging and using a range of on and off-line marketing techniques and developing content to work across all marketing channels.
Identifying communications and marketing tools, you will provide advice and support to the development of our overall communications and marketing work and ensure knowledge sharing and opportunities are joined up.
Candidates will have demonstrable experience of developing, delivering and evaluating high profile integrated marketing or communications campaigns, with excellent written and verbal communication skills. Confident with delivering communications and marketing activity on a funded programme or partnership involving multiple partners, with multiple workstreams and objectives and range of channels, you will build excellent relationships with funders and will have the ability to work flexibly, managing priorities in a fast-paced environment. A personal awareness and empathy of mental health problems, coupled with an understanding of the issues faced by emergency services in relation to mental health and wellbeing would be desirable, however is not essential.
This position will initially, in line with current government guidance be based from home, with an expectation of being home based for the next six months or until updated government guidelines are published. However, if / when government guidelines change the role may then revert to being office based, whilst retaining some flexible working options.
Mind is committed to equality of opportunity for all staff, and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Mind reserve the right to close the vacancy to applications earlier, should we receive a high volume of strong candidates – therefore we encourage an early application.
Please refer to the Job Description while completing your application as candidates will be shortlisted based on how closely they match the criteria.