20 April 2021
21 hours per week
Flexible or part-time working considered
Salary £27,286 - £32,640 (pro rata) (+ Location Weightings)
Mind Head Office
15-19 Broadway, Stratford, London E15 4BQ
Mind have over 160 shops across England and Wales raising money to fund the charity's vital mental health support services. As Marketing Officer, you will take responsibility for the day-to-day delivery of the retail marketing programme, working closely with the Retail team in London HQ, the 500 staff across our shops and our 3,000 shop volunteers to ensure continued engagement.
Reporting to the Retail Marketing Manager you will play a key role in helping to drive more people into our shops, recruit more volunteers and increase donations to help us raise more funds for the charity. You will play a key role in helping to grow our e-commerce channels and our social media footprint, aligning any activity to the Mind brand.
The role sits within Mind's Communications and Marketing team. You will work closely with the team to help promote Mind Retail and position it firmly as a strategically important channel as well as playing a key part in building a culture of shared learning and improvement. You will work closely with colleagues from Corporate Partnerships, Fundraising, Wales, Networks and Communities, building relationships with Local Minds where appropriate. As this is a new role, the nature of the duties may change and develop, according to the needs of the team. This will require a flexible and adaptable approach. To be successful in this role, you will have experience in a marketing/ communications role, delivering to a wide variety of audiences across multiple channels.
You will have excellent written and verbal skills and a genuine interest in digital marketing and social media. An interest in charity retail, coupled with a personal awareness and empathy for mental health problems, would be desirable, however is not essential.
This position will initially, in line with current government guidance be based from home, with an expectation of being home based for the next six months or until updated government guidelines are published. However, if / when government guidelines change the role may then revert to being office based, whilst retaining some flexible working options.
Mind is committed to equality of opportunity for all staff, and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Mind reserve the right to close the vacancy to applications earlier, should we receive a high volume of strong candidates – therefore we encourage an early application. Please refer to the Job Description while completing your application as candidates will be shortlisted based on how closely they match the criteria.
Mind reserve the right to close the vacancy to applications earlier, should we receive a high volume of strong candidates – therefore we encourage an early application.
Mind is an equal opportunities employer.