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Application Deadline
14 March 2021

Contract type
Permanent

Hours
35 hours per week

Salary
£70,000 - £75,000

Where
Mind Head Office (working from home during the COVID-19 pandemic, in line with government guidance)
15-19 Broadway, Stratford, London E15 4BQ

Associate Director for External Relations

About the role

We’re Mind, the mental health charity. We won’t give up until everyone experiencing a mental health problem gets support and respect. We’ve been instrumental in pushing mental health up the agenda, and we’re unstoppable when it comes to speaking out powerfully and successfully alongside our campaigners. The changes we have made to the mental health system, to equality legislation, to the benefits system, the huge shifts in public attitudes and understanding alongside the tailored services and advice for individuals have made a difference to thousands upon thousands of lives.


We are seeking an Associate Director of External Relations at a pivotal time for the charity. We have refreshed our iconic brand, which will take us from strength to strength as, from April, we begin our new strategy, informed by people with lived experience. We will be fighting the biggest threats facing mental health today, particularly those relating to race, young people and poverty. Moreover, we have made a commitment to become an anti-racist organisation.


Reporting to the Executive Director of External Relations, you will be responsible for a large team across Communications, Marketing, Media and PR. This is an important senior leadership role within Mind with significant responsibility and autonomy. We are looking for an individual who will champion a range of transformational communications ambitions, and improve organisational understanding of brand, communications, media strategy and narrative. Working with the Associate Director of Fundraising you will help to instil a data and insight-driven approach to supporters, and champion the role of communications with senior stakeholders within Mind, including our network of shops and of independent local Minds. The new Associate Director of External Relations will also be responsible for a number of high level external strategic relationships and lead efforts to integrate the directorate’s activities to meet organisational strategy.

In this newly created role, you will have much to build on: an iconic charity brand, strong relationships at strategic and operational levels in the media, and a superb team of some of the best charity communications people in the country.

There’s a huge opportunity to a secure long-lasting change for people with mental health problems, and if you would like to find out more about this exciting opportunity please visit our microsite via the Learn More and Apply button on the top left of this page

This role closes on the 14 March

Mind reserve the right to close the vacancy to applications earlier, should we receive a high volume of strong candidates – therefore we encourage an early application.

Mind is committed to ensuring diversity is at the heart of everything we do and putting our words into action. Representation matters. As such, we actively welcome applicants from a wide variety of backgrounds, particularly those who reflect the diversity of our audiences, supporters and service-users, including BAME communities, those with disabilities, those who are neurodiverse, the LGBTQI+ community and those with lived experience of mental health problems.

This position will initially, in line with current government guidance be based from home, with an expectation of being home based for the next six months or until updated government guidelines are published. However, if / when government guidelines change the role may then revert to being office based, whilst retaining some flexible working options.

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Job Description

Working for Mind

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