Styleguide FOR

Style guide

Welcome to the Mind website style guide. It's here to help us work together to create a great experience for everyone who visits

It allows us to produce consistent, usable digital content by clarifying our use of colours and capital letters, demonstrating how we write about mental health, and everything in between.

It's an evolving resource. If you have any feedback on the style guide, or suggestions for things to include, please email [email protected]


We want the information and services that we provide to be as accessible to as many people as possible. Visitors to our site are diverse in many ways. This includes their emotional state when viewing content, and their methods of accessing content.

There's lots of advice on how to make sure our site is accessible in the different sections of this guide. There are also the official W3C guidelines.