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All dressed in blue Mind t-shirts, 530 walkers crossed the capital from Pimlico to the Strand to Brick Lane via Lime House, Victoria Park and Regent’s Canal, covering 5,000 miles collectively. The money raised will enable Mind to take an additional 1,000 calls from people looking for support for themselves, a friend or family member experiencing mental health problems. The event hashtag #walkformind was also trending in London during the afternoon, raising awareness for Mind and its work.
The walkers, including Penguin Random House UK CEO, Tom Weldon, finished their 10-mile route at Vibe Bar in East London where they raised a glass to celebrate their fundraising efforts with Mind CEO, Paul Farmer.
Completing his 10 miles, Tom Weldon, CEO Penguin Random House UK, said: “As ever our staff have shown fantastic generosity and energy today in aid of our charity partner, Mind. The teams at Mind provide an extraordinary level of care to those with mental health issues and we are proud to put on our walking shoes to support their work.”
Paul Farmer, Chief Executive of Mind added: “We know that walking is great for the body and mental health which makes today’s event the perfect fundraiser for Mind! A huge thank you to all who participated and donated.
"We wouldn’t be able to continue our work supporting the one in four people who experience a mental health problem every year without the support of organisations like Penguin Random House and DK.”
Earlier this year staff from Penguin Random House UK and DK voted in their hundreds for Mind to be the focus of their charity support in 2014/15.