Moonpig partners with Mind to bust the myth of Blue Monday
Moonpig, the personalised greeting card and gift retailer, have created a new range of flowers and cards in aid of Mind, to spread the message that no one should face a mental health problem alone.
Launching on Monday 16 January – often dubbed ‘Blue Monday’, the so-called most depressing day of the year – Mind and Moonpig hope to bust this myth and remind people that mental health problems can happen on any day of the year, and that friends and family can play an important role by being there all year round.
A recent study commissioned by Moonpig found that just over a fifth (21%) of people would send a get-well card to someone living with a mental health problem at home, compared to over half of people (50%) who would send a get-well card to someone suffering from a physical health problem.
However, over two thirds (68%) of those who live with mental health problems said receiving a gift or a kind act would make them feel like someone cared about them and a further 65% stated that this would make them feel as though they weren’t alone.
Moonpig’s research also found that:
• Almost half of those living with mental health problems feel they cannot talk to anyone about it (47%)
• The younger generation are less likely to talk about whether they live with mental health problems compared with older generations
• Nearly half of those who live with mental health problems have never openly spoken about their condition with close friends (45%)
• A quarter of those who live with mental health problems feel that there is a stigma surrounding mental health (25%)
Mind’s Head of Information Stephen Buckley said: “Blue Monday contributes to damaging misconceptions about depression and trivialises an illness that can be life threatening. There is no credible evidence to suggest that one day in particular can increase the risk of people feeling depressed. 1 in 6 people will experience depression during their life. It can be extremely debilitating with common symptoms including inability to sleep, seeing no point in the future, feeling disconnected from other people and experiencing suicidal thoughts.
“This is why we’re thrilled that Moonpig has chosen Mind to raise awareness of this issue, and create a new range of gift cards and flowers to help raise awareness that no one should face a mental health problem alone at any time of year.”
To mark the launch of the new range of flowers and cards in aid of Mind, the #PlantASmile pop-up garden came to London’s Observation Point for one day only, Monday 16th January. The pop-up garden, attended by Mind ambassador Denise Welch, reminded people that mental health problems are not dictated on one day only.
The bespoke ‘Thinking of You’ bouquets and cards are available to buy at Moonpig.com, with purchases of the range contributing to Moonpig’s donation to the charity, Mind.