As we reach Halloween Mind and Time to Change are encouraged that leading supermarkets Asda and Tesco have committed to improving mental health awareness following their withdrawal of Halloween themed costumes last month.
Representatives from Mind and Time to Change, the anti-stigma campaign run by charities Mind and Rethink Mental Illness, met with the retailers to discuss the potential to work together to combat mental health stigma and avoid a repeat of recent events.
Sue Baker Director of Time to Change said:
"Following the events of last month we have been very clear that we wanted to see both supermarkets make real commitments to working with their staff and customer base to tackle mental health stigma and discrimination. With over 140 organisations now actively supporting Time to Change from almost all sectors, there was an obvious gap in the retail sector. We are pleased that both Asda and Tesco are keen to pledge to the campaign.
We look forward to agreeing a programme of activity and starting what we hope will be an on-going relationship with both companies. We also want to thank anti-stigma campaigners, particularly in Leeds, who came across the costumes and brought these to light."