The partnership, which will also support SAMH (the Scottish Association for Mental Health) and a sister charity in Ireland, will see fundraising activities happening at stores across the country, and the introduction of new initiatives and campaigns to raise funds for the charity.
Harvey Nichols people selected the charity in a company-wide vote. Support has already begun with the launch of a ‘Pennies from Heaven’ scheme, an initiative to encourage staff to donate pennies from their salary to Mind every month. Harvey Nichols will also be introducing a mental health support programme for all staff members, whilst encouraging Harvey Nichols people to take on life-changing challenges to raise money for the charity. Work has already begun and a team made up of 22 Harvey Nichols people from the Manchester and Leeds stores will be walking the 40 plus miles between the two sites on Tuesday 24 May.
This summer, Harvey Nichols will be adding a Mind-inspired smoothie to Harvey Nichols hospitality sites nationwide, where £1 from every sale will be donated to the charity. The smoothie combines passion fruit with pineapple and ginger to create a delicious, brain-boosting drink brimming with antioxidants.
Stacey Cartwright, CEO of Harvey Nichols Group comments: “We’re extremely proud to have Mind as our chosen charity for the next two years. I believe that our fundraising activities will capture the hearts and imaginations of both our people and customers to raise much needed support and awareness for the mental health charity.”
Paul Farmer, Chief Executive of Mind says: “We’re absolutely over the moon that Mind has been chosen as the very first Harvey Nichols charity. This partnership means we can continue our vital work funding programmes which provide support and advice to people battling mental health problems when they need it the most. On behalf of the team at Mind, and everybody we support, thank you.”
Additional fundraising activities will be announced over the next two years. For further information about the Harvey Nichols and Mind charity partnership, please visit http://www.harveynichols.com/about/charity/