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A new personal best – a campaign by ASICS and Mind

For too long, the world of sport has told us to push harder, go further and stop at nothing. Selling us the idea that the only thing that matters is a faster time, a longer distance, and more reps. Research shows that this is creating an intimidating culture. A culture that's discouraging millions of people from exercising.

That’s why ASICS and Mind are redefining a personal best. We'll focus on how exercise makes us feel. No times. No stats. And no numbers. Because a personal best isn't a number, it’s a feeling.

Download our partner pack (PDF)

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