When dealing with a topic already entrenched with stigma and misunderstanding, fair and accurate journalism is crucially important.
The Press Complaints Commission code of practice states that:
Shift, a government body set up to tackle stigma and discrimination in mental health, produces a handbook for journalists on how to cover mental health sensitively and responsibly.
The way that suicide is reported can have a direct impact on the incidence of 'copy cat suicides', so it's essential to take care when reporting individual cases. The Samaritans produce a media guide on reporting suicide.