Getting our voice heard - help us improve the way we communicate
Posted Thursday 23 June 2011
It’s six months since I started here at Mind as Head of Communications. I’m very proud to be working for a charity that’s close to my heart that raises awareness of such important issues. It’s been a busy and exciting time, and although public awareness of mental health is gradually improving, it’s clear that there is so much more we can do and I'd like your help to improve our communications material.
For me, the most important part of my role is making sure that we get people thinking and talking about mental health. To do that, we need to maintain a high profile for Mind and make sure our passion and determination are visible in everything we do and say.
I want to see us reach as many people as possible and get them involved in what we do. That might be ringing our information line or going to their local Mind for support, becoming a member, or giving up some spare time to volunteer or be a trustee. It might be donating items to the local Mind shop or running a marathon to help us raise funds. Or signing up to support a campaign or write a letter to the local MP.
For the past few months we’ve been talking to our staff, local Minds, volunteers, supporters, donors, campaigners and service users, as well as people who’ve never come into contact with Mind before.
We’ve been asking them what they think is most likely to get people interested in what we have to say and what would make them join our cause.
We’ve worked with the Good Agency to come up with some new ideas about how our communications should look and sound. Making sure our materials catch the eye is crucial – and then we want to make sure that what we’re saying is clear and has a real impact.
I hope you can help us test these new ideas out. If you can spare 10 minutes, please email firstname.lastname@example.org for a link to the ideas. We’d really value your feedback and we’ll use it to help us decide how Mind communicates in the future.
Thank you – your input and support is so important and very much appreciated.
Ruth Richards, Head of Communications
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