Openmind - the mental health magazine: Readership profile

Openmind is the bi-monthly flagship publication of Mind, the UK's largest mental health charity.

'Openmind is just what the mental health field needs - informed and informative, tolerant and critical, and written with verve, vitality and style'
Professor Anthony Clare

Who reads Openmind?

The print run for Openmind is 3600 (from issue 157 (May/ June 2009).

78 per cent of our subscribers pay for their subscriptions, and 23 per cent get free copies.

Free copies are sent to Mind's 180 local Mind associations and to other stakeholders including Mind's Council of Management members and Life members of Mind.

When asked about the reason for their interest in Openmind our readers classified themselves in the following ways:

• 72 per cent professionals
• 13 per cent users
• 3 per cent carers
• 2 per cent user and professional
• 1 per cent user and carer
• 0.7 per cent carer and professional
• 0.3 per cent user, carer and professional
• 7 per cent not classified

A survey we conducted in 2005 indicated that the majority of our readers share or pass their copy on to others, and that around 11,000 read each issue of the magazine.

The mental health professionals who read Openmind include mental health nurses, community social workers, approved social workers, GPs, psychiatrists, clinical psychologists and more. The magazine is also read by housing workers, solicitors, the police, day care workers and others whose clients may include people with mental health problems.

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Openmind is guaranteed to reach a highly focused readership of mental health professionals and users of mental health services, who read it from cover to cover.

About Openmind

Openmind gives the people who use mental health services and the people who provide them an open space - to inspire, complain, analyse and even share the odd joke. In addition to a featured theme, every issue has:

• regular comment, opinion and review by well-known service users and mental health professionals
• firsthand accounts of the psychiatric system - by users and professionals
• features on good practice in mental health
• coverage of social care, education and employment issues in mental health
• updates on medication, legal and welfare issues, psychiatric research and mental health on the web.

About our readers

For more than tewnty years Openmind has been building the broadest platform for mental health ideas and the most multidisciplinary of readerships - from users of mental health services to psychiatrists, counsellors to carers, social workers to students.

These are readers who want to stay informed about health and social care issues. They:

• attend training courses and conferences
• buy books on health and social care
• participate in health and social care organisations.

Openmind likes to stay in touch with its readers, and regular readership surveys are one of the ways we do this. Our readers tell us they do look at the ads, so we know that you can book with us assured that your advertisement will be read and then passed on to others.

Openmind has always led with a progressive edge, right from the heart of a community of readers who want to look at mental health from the perspective of both users and providers of mental health services. It's the reliable choice for reaching those those are actively committed to good mental health now.

Contact: Openmind, 15-19 Broadway, London E15 4BQ
tel. 0844 448 4449 fax: 020 8215 2269
email: openmind@mind.org.uk